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Case Studies
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Clientgetsetglo
Background: getsetglo is a fashion startup in the home based make-up and hairdo market. Targeting the top tier of quality and comfort seeking women, their vision is to create a fashion brand of the category.
Situations: Led by a successful name in the real estate space, funds was did not cause any worry. This was a rare good idea with funds backing it from day one. This was the first startup for the founders with experience in business and they wanted proper legal support right from day one.
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Clientbrün health
Background: brün health is developing a new labor monitoring tool. Its patented technology ensures easy detection of vital signs improving usability while keeping costs manageable. brün enables the adoption of best practices in labor management for all tiers of healthcare.
Situations: brün health had a frustrating experience with a Hyderabad firm while incorporating. Though the errors were rectified, we were approached urgently implement ESOP scheme mandated within share holder agreement. The process involves a number of steps to be considered and tailored to requirement.
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ClientWorkAdvantage
Background: WorkAdvantage is a startup delivering programs which connect and benefit corporate employees and businesses. They intend to partner with both, market for businesses and provide an end-to-end system for corporate employees which will help them avail the benefits and exclusive offers provided by business partners.
Situations: With a young UCLA, ex Microsoft set of founders at the helm WorkAdvantage was getting ready to raise seed capital in India. Their focus was the right angels or VCs who could add value through their growth phase. They talked to multiple investors some of who were introduced by LIFTOFF as well. Each meeting became a brainstorming session with new ideas and expectations. The need for a structured business plan was felt to share the long term vision of the team.
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ClientIndianRealtyExchange
Background: IndianRealtyExchange & LIFTOFF founders go back many years. IRX as it was popularly know aggregates real estate brokers and tags them to the properties they were managing. Both founders have been in discussion through the period IRX was being conceptualized, developed and evolved. Quips LIFTOFF founder Nishant, that the first time we discussed the idea, at a Starbucks it was difficult for us to understand how IRX will evolve. As the concept sprung to life, Nishant was all praise for Vikram derived from the initial idea.
Situations: Setting up a new startup is always full of challenges. Getting a team together, looking for ideas and funds the story of strong startups like IRX who usually fall into the underrated category. With a very capable team, brought together by the idea and getting all check boxes ticked on the tech and performance side the going remains tough. The overall impact from the downfall of a well funded real estate through 2015 meant no funds reached realty startups.
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ClientS.R Foils & Tissue Ltd.
Background: S.R Foils & Tissue Ltd is the company behind Mystique Tissues, Home Foil & Clean Film brand. In-fact they are the one’s to launch the concepts in India. Winner of multiple national and international awards the company and its promoters made a niche for themselves within the MSME hygiene industry over the past three decades.
Situations: Competitive dumping of products and unrealistic pricing hit the company hard which had to halt production after reaching a peak of 600 Crores. Banks, Tax authorities, vendors etc all pulled back from supporting. Hell broke down on the firms and its founder brothers who until recently were usually a part of the PMs international business entourage.
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ClientChivazo
Background: Chivazo is an Indian retailer aspiring to lead this largely untapped market of online inner and comfort wear space. Boasting of the largest inventory within its category, Chivazo is led by a young sophomore student who dreams of revolutionizing the online buying experience in India.
Situations: From a rare breed of startups who would like to do all things right, he worked out the technology, inventory management and controls for his E-Commerce portal. Here he felt the need for a law firm to guide him through the contracts and terms and conditions, trademarks and licenses etc. Walked into the LIFTOFF office with a strict 2 week deadline in mind and 20 different legal jobs in mind.
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Clients
American Swan
India
GetSetGlo
India
YepMe
India
TOTO Express
USA
IRX
India
NewsD
India
Luxe'Cafe
India
Zinier
USA
Lift12
Singapore
Brun Health
India
Toko Innovations
India
MyMoneyKarma
USA
WorkAdvantage
India
Solargy
India
S.R Foils & Tissue
India
Chivazo
India
Wonderland Pre School
India
Indian Health Center
India
Vyana Scientific
India