Their are marketing strategies and there are Marketing Strategies. We believe the stories around you are the one’s needing to be brought to life. LIFTOFF & its team have a strong research bent as “Marketing without data is like driving with your eyes closed” (Dan Zarella).

Marketing is a process not a decision and never a magic trick. A lot is riding on the force behind the marketing initiative. Innovation of marketing strategies as an amalgamation of Research, Competition Insights, Marketing Innovation, Branding & Positioning leading to Customer Experience is the LIFTOFF key.

Business evolves, economies change bubbles burst but our passionate CMOs always find the neon. As Henry Ford said “Those who stop marketing to save money are like those who stop a clock to save time.” Don’t be guilty of stopping time.

Market Strategy

• Creating new demand
• Discovering New Segments
• Product Strategy
• Channel Strategy Partner and Network
• Online / Offline strategies
• Market development
• Marketing waves

Measurable Goals & Monitoring

• Goals in numbers
• Profitability view short & long term
• Customer pulse via surveys, polls, blogs etc

Market Research

• Dynamics, patterns, seasonality
• Demographics, target market
• Current & future needs
• Benchmarking study
• Industry Analysis
• Channels and Supplier
• Regulations

Target Market

• Demographics
• Geographics
• Opportunity Segments
• Surveys

Competition Analysis

• USP
• Unique Customer
• Competition plan analysis

Price, Positioning & Branding

• Pricing right
• Positioning now & to future dynamics
• Brand creation plan
• Brand Management and Transformation

Budget

• Budgets by strategy
• Aspiration vs affordability